I actually posted this at AdwordMentor.com, but it seemed like a good topic to post today… So here it is! With a few refinements…
I know others have had success with it… eZines have become very popular and if it’s a decent size list, niched, relevant to your product, why wouldn’t you be successful at it? You have more control. You know what your audience will be.
Ezines are especially a good thing if you can write an article for an eZine. You establish your expertise and create interest within the article and have a link to your site or product… I like the sites that send out their eZines and post your article on their site (with a link back to your website)… best of both worlds. WebProNew.com does this.
Like anything there is going to be a lot of factors involved… Volume, Quality of the content, how qualified the list is (hopefully an opt in crowd)… not everyone will produce. It’s text, it’s relevant and targeting a group of people who have interest in what you’re doing.
You know you can certainly pay to advertise in eZines, but I personally love FREE advertising. And doing aJoint Venture with someone that has something like an eZine is a perfect way to do it.
You can create an eBook or Report targeted to an eZines readers. To give away! There are a lot of eZine publishers that would love to do that. Why wouldn’t they want togive their subscribers something free. It’s a great reflection on themselves.
That’s how a lot of people build their e-mail lists. They swap advertising or put together mutually beneficial deals.
There’s very little investment… just a little effort.
Here’s a good article I found about Joint Ventures that somes it up nicely…
I just know from my research it’s a great method used by many. I wish I had more time to pursue it… I can’t do everything.
It’s not necessarily limited to any particular product. If there is an eZine related to your product or website, there should be no reason you couldn’t get traffic.
I have anewsletter with a growing list. I don’t call it an eZine, but it does the same thing… in time, I will seek JVs. It just makes good business sense. If you give me something to give my list that’s valuable, it helps us both.
Another opportunity for ya…